Christmas is a wonderful (if somewhat stressful) time for everyone. Even Jews enjoy the birth of Christ as it affords them valuable movie marathons at the local Multiplex as us ignorant, Christians awkwardly try on our sweaters and eat turkey and whatnot. But there is a real war on Christmas, an assault on the true spirit of our holiest day. That is those awful Lexus "December to Remember" commercials.
There's so much to hate about this ad campaign. Firstly, it's just one douchebag after another giving their douchey spouse a luxury car with a big bow on it (a douchey bow I might add). Who can relate to this? I'm no supporter of OWS, but this commercial makes me want to pitch a tent in the nearest publicly funded park on Wall Street, and start eating cans of spaghetti o's in a drum circle. It's simple hate, but it feels so right to hate these idiots. The economy is going to hell, every day there's a new story on the nightly news proclaiming 90% of the country lives below the poverty line and is now eating urinal cakes for nourishment, millions of young adults are moving back in with Mom and Dad, Russia has a Satan missile and these fools are giving Lexuses to each other like they're Harry and David fruit baskets.
I wouldn't even hate on the ads if the execution was slightly less annoying. Each ad unspools in the same horrific manner: some type of annoying couple is going about their daily routine; getting ready for a night on the town, playing a generic version of Rock Band with the kids or something when they're alerted to a special gift lurking outside their home/condo. Unfortunately for us it's not a Satan missile, but a Lexus with a big bow on it. I understand that there is a world out there where people buy each other's cars for Xmas but it doesn't seem like this is relatable for much of America. And the way they cutely reveal the gift is gag inducing. These technological wizards somehow program their building's elevator or a video game to play that annoying Lexus December to Remember theme song. I suppose if you have the disposable income to lavish a 50 thousand dollar car on your loved ones you can also rig the elevator in your condo or pay somebody to reprogram your video games. And about that song, the whole premise of the ads rely on the gift recipient instantly recognizing that song as the "Lexus" song. I could hear that a million times and not associate it with Lexus. It sounds like a basic Holiday type song. But now I'll instantly associate that tune with douchey rich assholes who take over my tv during every time out of every NFL game and remind me of how much worse my life is since I'm sweating over buying an Ipad! Bah Humbug and go to Hell, Lexus!
Who gives that cheap crap for Xmas?
ReplyDeleteMEN: Lexus is garbage. Use your leg power to get cut for summer. POWER OUT
ReplyDeleteI don't even think rich people buy each other cars for Christmas....such a weird gift. You are right, the commercials being extra cheesy is bad. The new one where they play guitar hero is awful..
ReplyDeleteDude, so on point. I finally had to Google this subject because I knew I couldn't be the only one to recognize how stupid these commercials are. I go through the scenarios in my head of how the planning and storyboard stages for these commercials went. Whoever is in charge and approved of the idea of people recognizing some Lexus theme song and instantly knowing they have a brand new ride in the driveway seriously needs psychiatric help.
ReplyDeleteI hate those Lexus commercials as well. In today's economic and job environment, it's more of a slap in the face to those less fortunate than it is a motivation for those who are well-to-do. I cringe every time I see/hear one as I feel for those who can barely afford to buy the necessities let alone a new vehicle, not to mention a Lexus.
ReplyDeleteGreat comments! Now please go after the really obnoxious "hip urban loser" on the Heineken commercial--the one who runs through hotel kitchens, is rude and oblivious, and generally make you want to hit him with something heavy.
ReplyDeleteThe funny thing is that these cars are too expensive for most people, and too cheap for the rich. They only appeal to upper-middle class folks who can't afford something better, but what to appear rich. The irony is that the discrepancy between "obscenely rich" and "struggling" is slim, so their sales numbers will likely show it. And yes, this ad campaign is greatly reviled.
ReplyDeleteThere are so many annoying commercials, I'm sure we could start a weekly post dedicated to them. You're right about Lexus being stuck in the middle of luxury and faux luxury. Makes the commercials even more annoying.
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